6 Reasons Why You Need A Website:
Too many people view Internet business through an extremely narrow lens – either you’re pawning off your personal possessions online or you’re trying to be Mark Zuckerberg with the next big Internet thing. The reality, of course, is that there are as many different ways to do business online as there are people making this lifestyle work for them.
1. It’s Easier Than You Think:
If you run a small business, organization or cash-strapped project and you need an online presence then it’s time you embraced the do-it-yourself web. It’s cheaper, faster and easier than you think. Plus you get to be in charge and changing your mind doesn’t break the bank. Technology is becoming more and more user-friendly. It’s to the point where if you can work something like Microsoft Word then you can run your own website. You can set it up, keep it updated and add frequent updates without a problem.
2. Become An Expert:
If you have a website that focuses on a particular niche, it builds your credibility as an expert on this topic. It doesn’t even matter if you lack the right academic credentials, the fact that you are writing regularly on this subject is evidence that you know what you are talking about. If you manage to build a large readership, you can make money by writing books related to your niche – you may even be invited to speak as an expert at conferences and seminars. Leo Babauta began blogging about productivity tips back in 2007 on his website Zen Habits, and he is now considered one of the top self-help gurus on the planet.
3. Online Portfolio:
Are you a creative individual or a person who has a lot to say? Then you seriously need your own website. I’m not talking about just having a Facebook, or online journal. You must have your own website or blog that you own yourself. Because every time you publish something on your website, you are building your portfolio which is getting indexed in search engines like Google, for people to see. And you own it. The difference between your own website and using free services like Facebook is that at any moment you could lose all your hard work, because you’re using their free services.
4. Show Your Passion with A Blog:
Passion and knowledge are two pillars for you to succeed in your career. It is also the traits most sought after by employers. Your website provides the best platform for you to show would-be employers the topics that interest you. You can create your true brand through the topics you chose, the style of writing, the design and usability of the website. Though free hosted blogging platforms like Blogger.com and WordPress.com also provide you the same channel for free, your personalization options and control are often much limited. Your website and blog should show the best of you!
5. Improve Branding:
Branding is a way to differentiate your product, service or company from its competition, and create loyalty. The content of a website, its style and tools such as newsletters allow for many ways to differentiate yourself, make the visitor feel good about you, and build loyalty. More worrisome: if you do not do this, a competitor may snatch not only your prospects sales, but also their loyalty away from you with their website! Eat, or be eaten!
6. Easy To Find:
Having a personal website allows you to highlight what channels you prefer to be contacted through, whether it’s via phone, e-mail, LinkedIn or Twitter. Furthermore, including keywords such as your university, city and industry name on your website, will increase your chances of appearing higher in search rankings.
One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company. Everybody has a website. While we’ll never advocate that you should do something just because everyone else is doing it, we will say that you will look like you don’t care enough without a site.
Your first step now is to TAKE ACTION!
You can best start by getting yourself a website if you don’t already have one.
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