There are a few ways of going about advertising on Facebook. Facebook is too huge for a business of any size to ignore. Your business needs a Facebook page. You know this–and so do 40 million other businesses. Facebook is where your future customers hang out.
The average person spends 28 percent of his or her time online on social networks–or 1.72 hours per day.
The average American spends about 40 minutes just on Facebook–sharing and Liking content. Every minute, Facebook users Like more than 4.1 million posts, posting comments, status updates, and photos. Facebook has a large, engaged user base that spends a ridiculous amount of time there every single day of every month.
So here are 4 reasons Facebook ads will help make you A super successful rapper starting right now.
1) Facebook is kind of a big deal:
If you have a business page, what you may not realize is that less than 0.5 percent of your fans, on average, will actually see your updates.
Sad, but true.
For years, Facebook has been reducing the visibility of business pages in people’s news feeds, frustrating business owners everywhere.
Here’s the truth about marketing on Facebook now: You need to use Facebook ads if you want consumers to discover your business.
The good news? You don’t need a huge budget.
Typically, $50 will get your message in front of 5,000 to 10,000 people. And you can be extremely picky about who you target.
2) Facebook Ads Are Cheap:
Facebook ads tend to cost a fraction of what other online marketing channels cost. For instance, WordStream’s Paid Acquisition Coordinator, Brett McHale, ran a Facebook AD campaign for his sister’s small business and was able to reach thousands of people with just $5 per day.
And If you’re strapped for cash, just ensure that you set reasonable daily Facebook budgets so you don’t exceed what you’re able to spend. It’s not a question of how much Facebook costs, but how far your money will go
You could spend only $1 per day on Facebook ads and you would still get in front of 4,000 or more people that wouldn’t have seen you otherwise.
Compared to other marketing channels, Facebook could end up costing you the least amount.
Mixing in an advertising budget and paid campaigns to supplement your organic posting strategy is key moving forward.
Just like any other advertising platform, without a smart strategy and on-going analysis, you could be Wasting your money getting no positive results.
3) With organic reach decreasing, you need to pay to play:
If you want to build a brand or business on Facebook without spending any money on advertising, it could be a long journey.
Facebook has been decreasing organic reach (especially on business pages) over the past year. There have been tests ran on business pages where they only reach 9%-11% of their total followers with a single post.
Whether you agree or disagree with this move, it’s happening. To create and run a Facebook business page is a free service, but at the end of the day Zuckerberg runs a business.
4) More traffic to your website:
It is one thing to get great interaction on your Facebook page after posting a picture of a cute dog. It is a completely different ballgame when you can drive high-quality traffic to your site from social efforts.
According to Facebook, pages organically reach about 16% of their fans on average.
A boosted post will hit a lot more of your followers along with their friends.
When you boost a Facebook and do it in a clever way to draw people to your website, there is also the potential that people will share your message, which will result in a greater reach.
MGM Resorts was able to accomplish amazing results by driving people to its website through Facebook advertising.
If your goal is to generate website traffic, there will be an option to “Drive Traffic to Your Website” in Facebook’s advertising portal and they will optimize the campaign to get more people to your site.
Without a Facebook advertising campaign in place, MGM would have never achieved such great success.
If you are a Facebook marketer, I can GUARANTEE you will be more fulfilled with your marketing efforts if you start advertising with at least $10 per week. Try boosting a post compared to trying to generate organic social chatter. With gas prices being low and consumers saving money at the pump, investing into social media marketing can be a great way to increase your business!
Start promoting at least one Facebook post per week for $10 and you will start to see a drastic difference in your social marketing efforts.
Your first step now is to TAKE ACTION!
You can best start by getting yourself a website if you don’t already have one.
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