I. Before you write: What we look for
Length: Pieces typically run about 700 to 800 words, though longer is OK. More than 1,200 words, however, usually is not.
Topics: Our content educates and motivates. Our editors are looking for articles that inspire, give insight into current trends and offer actionable takeaway tips.
Distinct message: We’re looking for fresh perspectives on topics our readers care about. To ensure you’re offering an original idea:
a. Search the site. You’ll discover what topics our readers enjoy and what we’ve already written on a topic. Make sure the article you pitch offers something our readers and editors haven’t seen.
b. Consider your personal experience. What problems have you overcome? What unique perspectives can you bring? Tell that story.
c. Look to current events. News events and industry changes might spark an article only you can write. Consider if you have insights into how a change might impact current practices and how business owners can be prepared.
Actionable advice: Stories that don’t give readers actionable advice or takeaways likely won’t be selected for publication. To us, “advice” means usable, numbered tips readers can put to use right away. Tips should be clear enough for a reader to put into action right away. The best tips are often ideas our readers haven’t seen before but offer them a new solution to a common problem.
Trustworthy sources: Be savvy about the sources you cite. Rely on primary sources as much as possible. And remember — Wikipedia crowdsources information from the public and doesn’t always offer the most accurate information.
Help snagging interviews: Entrepreneur editors are happy to help approved contributors line up interviews with relevant sources. However, please run potential interviewees by your editor and get approval before scheduling an interview on your own, particularly if the person is well-known or notable. It’s possible an Entrepreneur staff writer may have already reached out to the person, and we want to avoid duplicate coverage.
II. Before you submit: Steps to take
For your article:
Proof your article. Sloppy work won’t be accepted by our editors. If your piece is riddled with typos and/or factual errors, it will not be accepted.
Link to your sources. If you quote someone or cite a statistic, link out to your source. This will help readers learn more about a topic and bolster your writing. Additionally, not having these links could slow the publication of your article. Don’t expect that your editor will do your legwork for you. Please link to the original source.
If you interview someone, please say so in the piece. Your editor and the reader will want to know that you have conducted original reporting.
Disclose any financial relationships. Please acknowledge financial relationships, if any exist, with the companies or individuals you write about or link to. This disclosure is very important to us and our readers. Violating this rule could lead to your article being removed from the site or the end of your ability to contribute to the site. If you have questions, please talk to your editor.
You cannot receive money from a business or person in exchange for writing about them. It is also against our policy for contributors to sell links in their articles to people or companies. Contributors found to be violating these policies will be barred from publishing in our network.
Support your argument with multiple examples: Prove your argument. Please use more than just one example (of a company, study, entrepreneur, etc.) to illustrate any point you make.
Tell us if it’s timely. Articles with a time peg can move through the queue more quickly. If there is a time peg (a Christmas piece, for example), put a note to that effect on the subject line so an editor can see that more easily.
Submit original work. Work you didn’t write is not acceptable. Warmed over posts (something you published previously with with just a few new tweaks added) are also unacceptable. (Know that we usually spot these, and they make us very, very unhappy).
Make sure your article isn’t overly self-promotional. Mentions of your company, book or skillset should be used to demonstrate your expertise on a topic. The effect should serve to educate, not advertise. Articles that excessively promote your brand, company or product likely won’t be published. Excessive links to your products or initiatives will likely be deleted. (One or two links are fine. 10 are not.)
For your author profile:
Provide the following to your editor:
- Submit a two- to three-sentence bio and your headshot (high quality only, please), and include a unique email address that will be used by the author (or publicist) to log into our content-management-system account.
- If you are a publicist who represents multiple people who write for us, we will need a different email address for each individual.
- For your professional bio, don’t use superlatives or overly promotional or personal language. Provide the city of the company’s headquarters and where the contributor is located, if different. Hyperlink your company name and any published book, if you’d like.